Marketing in r/IndieHackers
How to find customers in r/IndieHackers without getting banned: its size, its self-promotion policy, and the safest way to bring up your product.
r/IndieHackers is a SaaS/Startup community of about 184K members. Its self-promotion policy is self-promo ok: product mentions are allowed in context, usually with a flair or in a designated thread. The safest move: Mention your product once with the Self Promotion flair and focus on requesting feedback or critique rather than advertising.
How to post in r/IndieHackers without getting banned
Product mentions are allowed in context, usually with a flair or in a designated thread.
The winning pattern in r/IndieHackers: Mention your product once with the Self Promotion flair and focus on requesting feedback or critique rather than advertising.
- Read the subreddit rules and the pinned posts before your first comment.
- Lead with a genuinely useful answer; mention your product only when it directly fits.
- Build karma by helping in threads for a while before you ever link out.
- Disclose your affiliation when you do mention what you built.
How Redditoro helps you market in r/IndieHackers
Doing all of that by hand, watching r/IndieHackers for the right threads, judging which are real buyers, and replying without breaking its self-promo ok rule, is slow and easy to get wrong. Redditoro runs the whole loop for you:
- Monitors r/IndieHackers around the clock and surfaces the posts where someone describes a problem you solve or asks for a recommendation.
- Scores every match 1-10 for real buying intent, so your time goes to prospects, not noise.
- Drafts a reply in your voice with r/IndieHackers's self-promo ok policy built in, so you engage without getting your account banned.
- Tracks whether ChatGPT, Perplexity and Google AI start recommending you, the compounding payoff of showing up here.
Frequently asked questions
Can you promote your product in r/IndieHackers?
Self-promo OK. Product mentions are allowed in context, usually with a flair or in a designated thread. Mention your product once with the Self Promotion flair and focus on requesting feedback or critique rather than advertising.
How big is r/IndieHackers?
r/IndieHackers has roughly 184K members and is a SaaS/Startup community. Fit matters more than size: a smaller subreddit full of your exact buyers outperforms a huge, unfocused one.
Someone in r/IndieHackers is asking for what you sell right now.
Redditoro finds that thread and writes your reply. Be the answer before your competitor is.
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