SaaS/Startup

Marketing in r/IndieHackers

How to find customers in r/IndieHackers without getting banned: its size, its self-promotion policy, and the safest way to bring up your product.

The short answer

r/IndieHackers is a SaaS/Startup community of about 184K members. Its self-promotion policy is self-promo ok: product mentions are allowed in context, usually with a flair or in a designated thread. The safest move: Mention your product once with the Self Promotion flair and focus on requesting feedback or critique rather than advertising.

Members
184K
Self-promotion policy
Self-promo OK

How to post in r/IndieHackers without getting banned

Product mentions are allowed in context, usually with a flair or in a designated thread.

The winning pattern in r/IndieHackers: Mention your product once with the Self Promotion flair and focus on requesting feedback or critique rather than advertising.

  • Read the subreddit rules and the pinned posts before your first comment.
  • Lead with a genuinely useful answer; mention your product only when it directly fits.
  • Build karma by helping in threads for a while before you ever link out.
  • Disclose your affiliation when you do mention what you built.

How Redditoro helps you market in r/IndieHackers

Doing all of that by hand, watching r/IndieHackers for the right threads, judging which are real buyers, and replying without breaking its self-promo ok rule, is slow and easy to get wrong. Redditoro runs the whole loop for you:

  • Monitors r/IndieHackers around the clock and surfaces the posts where someone describes a problem you solve or asks for a recommendation.
  • Scores every match 1-10 for real buying intent, so your time goes to prospects, not noise.
  • Drafts a reply in your voice with r/IndieHackers's self-promo ok policy built in, so you engage without getting your account banned.
  • Tracks whether ChatGPT, Perplexity and Google AI start recommending you, the compounding payoff of showing up here.

Frequently asked questions

Can you promote your product in r/IndieHackers?

Self-promo OK. Product mentions are allowed in context, usually with a flair or in a designated thread. Mention your product once with the Self Promotion flair and focus on requesting feedback or critique rather than advertising.

How big is r/IndieHackers?

r/IndieHackers has roughly 184K members and is a SaaS/Startup community. Fit matters more than size: a smaller subreddit full of your exact buyers outperforms a huge, unfocused one.

Someone in r/IndieHackers is asking for what you sell right now.

Redditoro finds that thread and writes your reply. Be the answer before your competitor is.

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